SONIQ announces partnership with MMA sensation Jake Matthews

Sydney, 6 November, 2014 – SONIQ has announced that it is getting in the corner of Australia’s biggest up and coming Mixed Martial Arts contender, Jake Matthews.

The 20 year-old lightweight fighter from Melbourne is widely tipped to become a future MMA World Champion.

As part of a long-term sponsorship deal, Jake will wear the SONIQ branding on his fight shorts, but also bring fans closer to the action than ever before with the launch of his own dedicated channel on SONIQ’s Smart TV platform Cinavision.  The online content will include behind the scenes footage, interviews and training videos with Jake.

Song Su, General Manager of SONIQ said: “Jake is a well-grounded, well-educated Aussie guy and someone that we believe will make it to the very top of the sport.  MMA fans are some of the most passionate fans in the world, so we hope that our channel will allow them to balance watching the fights on TV with training and exercising like their heroes too.  Jake is a great role model for that.”

Jake takes on Brazilian, Vagner Rocha at the Allphones Arena, Sydney on Saturday 8th November and believes that the local support will help spur him to the win.

“Having the right team around me is critical to my development and my climb to the top, so I’m really pleased that a big Aussie brand like SONIQ has come on board,” said Jake Matthews.  “It’s a great feeling to be fighting in Sydney.  Australian fans are without a doubt the best in the world, so when Rocha steps into the ring, he’s going to feel like he’s taking on an entire army.”

Follow Jake’s pre-fight preparation here.